Rachel Needoba’s unique dairy products have an equally unique name. Milk and yoghurt are produced in small batches, pasteurised, bottled and sold under the label, ‘Butterfly Factory’. The logo has an image of a blowfly, not a butterfly. Rachel explains that all insects are important to biodiversity. Further, dairies and flies go together. It is an inspired name devised by her young daughter!
As Butterfly Factory products are very much hand made by Rachel herself they have none of the commercial aura of more profit-focussed dairy products. At the same time, there are food safety requirements, regulatory systems and factory standards which apply, whether 400 litres are processed daily or 4 million. In summary, the approach which Rachel has taken is more personalised. Anyone who purchases Butterfly Factory milk or yoghurt, stocked by a select number of Melbourne and Gippsland outlets, two being in Warragul, might gain assurance that the milk is from one dairy farm only and handled and packaged by Rachel herself.
Women on Farms members visited the small factory in Warragul to observe and hear these points and to see how Rachel’s environmental and nutritional values are integral to her final products. Much of what she has learned has been prompted by time she spent living in rural France where consumers appreciate and seek out grower marketed ‘local’ foods from the source.
The dairy herd supplying the raw milk is paddocked near Poowong. The Fleckvieh breed, being dual purpose, has its origins in Swiss Simmental cattle. They are reportedly easy breeders and produce milk with good protein levels. Their management entails once daily milking and being fed only on grasses and hay from the same farm. For dairy consumers who might have concerns about intensive cattle feeding with concentrates, grain and additives from unknown sources, this approach appeals.
Like so many of the solo producers whose farms we visit and whose produce we admire, Rachel is almost a one person band doing everything from pasteurising, dealing with bureaucracy, delivering, bottling, marketing and more. Those of our group who sampled the milk and yoghurt were favourably impressed.